Trust centers for SaaS companies
Enterprise SaaS reviews ask the same dozen questions every time. A trust centre answers them before the first call.
A SaaS trust centre should answer the questions every enterprise review of a multi-tenant product asks: how tenants are isolated, whether customers can enforce their own SSO and provision users with SCIM, what the customer is responsible for versus you, where data lives, how uptime is measured and how the product is tested. Add your report, subprocessors and residency statement and most first-round reviews end there.
What do buyers ask a SaaS company?
| Question | What to publish |
|---|---|
| How is our data separated from other customers? | Tenant isolation model: separate databases, row-level controls, or separate accounts |
| Can we enforce our own SSO? | SAML or OIDC support, which plans include it, SCIM provisioning |
| What are we responsible for? | A shared responsibility table: user management, their own device security, data they upload |
| What uptime do you commit to? | SLA terms and a link to the status page |
| How is the product tested? | Penetration test cadence and letter; secure development practices |
| Can we export and delete our data? | Export formats and deletion timelines on termination |
What should a SaaS company publish at each stage?
Early stage: controls summary, subprocessors, residency and an honest report status (see before your first report). With a SOC 2: add the gated report, bridge letter and responses to exceptions (see SOC 2 trust centres). Selling upmarket: add a completed SIG or CAIQ and consider a managed trust centre once review volume rises.
Common questions
Should SSO be on every plan?
That is a pricing decision, but say clearly on the trust centre which plans include it. Enterprise reviewers treat SSO as a security requirement and will ask.
Do we need a separate trust centre per product?
Usually one trust centre with a section per product where controls or hosting differ. Separate pages suit products with entirely separate infrastructure and reports.